NICHIDAI Spirits Corporate Information
History of “innovation” for creation of new values
In 1959, a venture company, “Tanaka Alloy Works” was founded with its slate
roof office building located near “Temma Station” of Osaka Loop Line. In its
9.5-square-meter room with a wooden floor, the venture company developed its
“carbide die processing technology using deformed wire” that was powered by
its original electric discharge machine modified from a drill press. This is
the beginning of the NICHIDAI’s history.
Having made its way into the area of “cold forging die” thereafter, the
company has established its sound status in the automotive industry as
motorization progressed and has grown as a global company with a top-class
share in the global market.
Our greatest strength is an inquiring mind and a relentless spirit of
pursuit for the improvement of our technologies inherited since the
company’s foundation. This page introduces the history of the innovation the
NICHIDAI persons have made to accomplish their business philosophy,
“creation of new values”, by exercising the NICHIDAI spirit.
The foundation spirit of NICHIDAI
V ITALITY
vitality
S PECIALITY
speciality
O RIGINALITY
originality
P ASSION
passion
New technology Innovation for new technology using “press for development”
In August 1988, NICHIDAI’s Ujitawara Factory opened. With an area of 20
times as large as Kyotanabe Factory which had been the company’s main
production site, this factory carried the weight of expectations as a base
ground for the promotion of “diversity” and “sophistication” the company
aims at. In the mid-1980s, Japan became a country with high labor costs
through rapid yen’s ascent and required the speedy adoption of high-techs
and software technologies into its corporate culture as many manufacturers
in the country faced their turning point. In such a trend, the new factory
tackled various challenges to convert the company from a mere manufacturer
to a “technical service company”.
The symbol of that conversion was “HED-800”, a hydraulic double-acting press
for development the company introduced by a vast amount of unprecedented
investment for die manufacturers of those days. This drastic innovation
brought the company its unique forging technology which subsequently
developed. For example, the company’s proprietary “enclosed forging die set”
was also successfully commercialized by the application of “HED-800”.
For the development of this product, the company adopted an unconventional
way where its engineers competed against each other with their ideas. As a
result, one of those engineers came up with a breakthrough idea called
“pantograph system”. Afterwards, those engineers who used to be rivals
cooperated to put together the power of NICHIDAI for the commercialization
of the system. The development of this system resulted in the rapid
diffusion of cored forging into the market, which drove the shape variation
of bevel gears and products.
The development of a company’s representative product, “scrolled forging”
could not have been achieved without “HED-800”. NICHIDAI embarked on the
development of forged scrolled parts as an alternative construction method
to solve problems in forging manufactured by conventional methods. “HED-800”
played a key role in the development of forging method with back pressure
load as an important factor in production and created the optimum shaping
conditions after much trial and error. The company also survived the birth
pangs in the establishment of production and die-making technologies for
mass production as well as in lubrication problems and succeeded in the
adoption of forging process through the highly productive mechanical press
that is still used today and the construction of a seamless manufacturing
line.
This inquisitive mind and team dynamics for new technologies represent the
core of the NICHIDAI’s technological competence which subsequently has
generated a wide range of unique technologies driving the industry through
collaborations with its customers.
▲In 2017, “HED-800” became obsolete and was replaced with a next generation machine, “NFD-1000”. The company’s strong passion for “keeping its top position in the industry” has also been inherited to the new machine.
New market Efforts for “global business development”
In 1989, NICHIDAI started its overseas operations for the first time. In
April of that year, the company founded a production plant for precision
forging in Fort Wayne, USA (ND-TECH, capitalized at 1.5 million USD) on the
basis of its die-making technology it had developed for a long time.
While this first overseas plant ended up its pull-out several years later,
NICHIDAI founded NAC (NICHIDAI AMERICA CORPORATION) in Kentucky as its
second attempt to enter the American market in 2002. In this second attempt,
the company counted on its best product, “precision forging die”. With its
passion of “spreading the best technology of Japan into the world automobile
center, USA”, NICHIDAI overcame a lot of obstacles after much trial and
error. When its business was almost put on track several years later,
however, Lehman Brothers went bankrupt. Its business got in a serious
predicament that forced the company out of the US market again leaving its
sales site, NUC (NICHIDAI U.S.A. CORPORATION).
However, the NICHIDAI’s passion for overseas markets did not fade away. The
company founded TSM (THAI SINTERED MESH CO., LTD.) in Thailand in 2007 just
before the bankruptcy of Lehman Brothers to start the production of metal
filters. In 2008, it also founded NDT (NICHIDAI (THAILAND) LTD.) as the
overseas base for its assembly business to expand the business for
automobile manufacturers of the world. In addition, for the global
development of the NICHIDAI’s die business, NDT started the production of
scrolled forging and dies in 2012 and 2013 respectively. The infrastructure
development for a leap to the world market is still now under development in
Thailand.
1989 ND-TECH established.
2002 NICHIDAI AMERICA CORPORATION established
2007 THAI SINTERED MESH CO., LTD. established
2008 NICHIDAI (THAILAND) LTD. established
New business Tackling the challenge of developing new businesses
NICHIDAI’s “filter business” and “assembly business” compose its three core
pillars together with its “net-shape business”. These two businesses are
also the fruits of NICHIDAI’s continuous efforts based on its spirit.
First of all, the filter business has actually a long history of more than
40 years. In 1970s, NICHIDAI started its own research and development
programs for filters to develop its “second pillar”. At that time, the
company developed its technology using a furnace for heat treatment in the
production of dies instead of a vacuum furnace and then started the sales of
filters in a small scale from 1974. In 1980, NICHIDAI’s filters were
selected by the Space Institute of the University of Tokyo (called JAXA
today) as the parts for their rocket. Those filters were adopted for the
project to produce a rocket using only parts and technologies manufactured
and developed in Japan. NICHIDAI’s filters have been selected for a wide
variety of industrial fields since then. As the company has a large
proportion of automobile-related products in its product line, its filter
business may play a key role in the expansion of its contribution to
society.
On the other hand, the assembly business is a new field where NICHIDAI
entered in 2000s with its eyes toward the potential of turbocharger. While
the company decided to start its research and development with supports from
final assemblers, as there were many technologies it did not know, it not
only looked into the technical literature but also touched real products in
the field of its production partner and established its technology after
many struggles. This was accomplished by much trial and error in view of the
acquisition of special processing technologies to meet requirements in new
technical fields, the adoption of new characteristics of assemblies
different from those in the company’s conventional production process, and
the establishment of mass production system. NICHIDAI’s engineers never lost
their strong passion to definitely succeed in their new business.
*The Net Shape Business, Assembly Business, and Filter Business are former business names.